Title: Game Technology Research at the Center for Computer Games Research, ITU, Denmark Abstract: This talk will present the main current research activities taking place at the Center for Computer Games Research, IT University of Copenhagen, and will motivate for the use of game technology for meeting dissimilar research goals varying from real-time augmentation of digital entertainment to acceleration of physical rehabilitation. Focus will be given on methods for user/player modeling, adaptive game content and player experience (cognitive and affective) modeling. For more details visit: game.itu.dk and gameAI.itu.dk