aDr. Tanya Sammut-Bonnici
     
University of Malta Warwick Strategy Marketing Innovation Research

Current Research

Primary Areas of Interest

Strategic Innovation in Digital Technologies

The new information economy acts as a microcosm where the dynamics of complexity are present through the pervasive effects of increasing returns. Network externalities are the ubiquitous force behind winner-takes-all scenarios where only the strongest firms survive.
Link to Bibliography  
 

Academic Background

Ph.D. Industrial & Business Administration 
(Warwick)
M.A. Marketing
B.A. Business Management (Hons.) 

Selected Research Papers

"Darwinism, Probability and Complexity: Transformation and Change Explained through the Theories of Evolution"  International Journal of Management Reviews, with Robin Wensley. 

"Network Strategies for the New Economy" European Business Journal with John McGee. 

EU Commission Hearing

Presentation at Hearing on Consumer Confidence in the Digital Economy European Parliament, Brussels   
 
 Dr. TANYA SAMMUT-BONNICI  

Dr Tanya Sammut-BonniciLecturer
Edward de Bono Institute
University of Malta
MALTA

 
Associate Fellow WBS
Marketing and Strategic Management Group
Warwick Business School 
University of Warwick
UNITED KINGDOM
 
E-mail UK: t.sammut-bonnici@warwick.ac.uk
E-mail Malta: tanya.sammut-bonnici@um.edu.mt
Direct Tel: +356 7937 5976
   

What do Einstein, Pasteur and da Vinci have in common?