Courses
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Courses
IOT
5004 Research Methods in Strategic
Innovation
Part 1 covers the Planning and Structuring the Dissertation Research
and will introduce the objectives and scope of thesis research. It will
provide a benchmark of standards for writing high quality academic
texts according to the course requirements. Participants will learn how
to assess the best sources for literature review materials in the
respective fields.The study unit students will learn how to: write
texts of academic quality; develop literature reviews; formulate a
theoretical framework; develop research questions, hypothesis and
conjectures; prepare a research proposal. 
IOT 5021 Strategic Marketing
and Decision Making
The module presents insights on innovative
strategic thinking and the decision making models which
involve
future trends. The course covers Innovations in segmentation,
targeting, and positioning, creative product development and life-cycle
strategies, evolution of pricing strategies, the role of creativity in
business decision making, naturalistic decision making in
high
pressure settings, intuitive thinking and expert knowledge.
IOT 5023 Innovation and
New Digital Technologies
Participants will become familiar with the evolution of the
Information
Communications and Technology Industry (ICT) and understand the
following concepts and issues: Technology Driven Creativity;
Convergence and Digitisation; Transformation Through Innovation;
Evolution of Creativity and Implications for ICT; Evolutionary
processes and ecology; New Product Development; Extending Product Life
Cycles through Creativity; and ICT Network Dynamics.
IOT 5025 Innovation Diffusion:
Selection, Complexity and Probability
What happens to a creative idea once it is
generated? How is it selected amongst competing ideas? How does it
diffuse into a population to become accepted? How do creative ideas and
practices evolve and develop? This study unit is a comprehensive
introduction to the key language and concepts of complexity and how
they relate to the new world of creativity and innovation. It explores
the profound yet practical implications of these concepts, and
demonstrates how they are complex adaptive systems to which a whole new
set of management ideas now apply.
IOT 5026 Strategic Innovation in
Organisations
he course addresses the issue of how to apply creative
thinking to foster innovation in business organisations in times of
discontinuous change. The possibility of conducting innovation audits
in organisations to assess factors that enable and factors that inhibit
innovation will be discussed. Bridging the gap that many perceive
between the classroom and the world of business is a key concern of
many organisations and firms. The study unit will include a blend of
theoretical material (to establish an academic underpinning) and
practical exercises to encourage experiential learning.
IOT 1107 Innovation and
Strategic Product Development
The accelerating rate of technological change is creating challenges
for innovative design as new skills, knowledge, products, procedures,
standards, etc. are continuously being demanded of the scientific
professions. Creative skills are becoming essential for coping with
such change.
The course gives particular reference to how the de Bono
methods can be used to develop a
systematic approach to improve a product of your choice, or to develop
a radically new
product using the principles of Lateral Thinking, Six Thinking Hats,
DATT, Six Value Medals, and Logical Approaches to Product
Development.
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