Dr Tanya Sammut-Bonnici
     

Current Research


Strategy Marketing Innovation University Malta Warwick

 

"INNOVATION DIFFUSION

A Guide to Network Externalities and Critical Mass Dynamics"

In this paper we review diffusion of innovations in the Information Communications Technology  markets. We discuss the relevance of network effects in an interconnected economy and look at the self-reinforcing dynamics of increasing returns in the form of network externalities, critical mass and market tipping. Critical mass triggers exponential market growth at a particular stage in the life-cycle of a network product. Market tipping is as a key consequence of increasing returns whereby successful standards may benefit from a ‘winner takes all’ scenario.
(More)
 

"THE COMPETITIVE ENVIRONMENT 

IN THE INFORMATION ECONOMY"

Subject: How telecommunications corporations compete in technological environments of low strategic differentiation. The preservation of the competitive environment through complex adaptive behaviour. Isomorphic strategic behaviour as a means for technology risk reduction.  Research conducted in collaboration with Warwick Business School, UK.
(More)
 

"EFFECTS OF CONVERGENCE 

AND DIGITISATION ON THE  ICT INDUSTRY"

Subject: Convergence and digitisation are part of a new and important phenomenon that influences ICT strategy and strategic business models. Convergence is an established reality and an industry norm where the delineation of industry sectors is not finite and product categories are provided by several sectors.
(More)
 

"DISTINGUISHED SCHOLARS SPEAK OUT:

EVOLUTION OF  STRATEGIC MANAGEMENT"

Subject: Cluster analysis of the views of Distinguished Scholars on the state of the field of strategic management. The project employs a multi-stage Delphi method to summarize and cluster the views and perspectives of leading strategic thinkers. Research conducted in collaboration with San Francisco State University, USA.
 (
More)
 

"RAPID STRATEGIC THINKING: 

NEW MODELS OF DECISION MAKING"

Stream 1: Strategic Cognition in Heart Surgery
Stream 2: Strategic Cognition in Business Decisions
(More)