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Value:
6 ects
Pre-requisite:
A basic computer literacy
Description: This unit is divided in two
parts. The first part concentrates primarily on Desktop Publishing
basics, whereas the second part concentrates more on graphic design.
Both are a mixture of taught and hands-on sessions.
Introduction
Design for graphic production has been
democratised with the advent of stylesheet programs for the personal
computer. The main platform for desktop publishing remains the
Apple Macintosh, which is the industry standard in this activity,
and the study-unit itself will be run on Macintosh I-Macs, though
the software used is cross-platform and lessons learnt and work
given can (with modifications) be carried out in a Windows-based
environment.
This unit is a module in two parts. Part 1 of
this study-unit gives a hands-on approach to the use of common
programs (such as Microsoft Word) for DTP purposes,
and goes on to give a grounding in Adobe Indesign (version CS3) as a
representative of the more important stylesheet programs. Other
programs common in graphic design will also be introduced. Part 2 is
a graphics design taught study-unit (Graphics in Print) with a
hands-on content, in the practical part working primarily with Adobe
Photoshop, as well as introducing Adobe Illustrator.
Part 1 (Desktop Publishing)
(1) An introduction to the basics of Desktop
Publishing – including typography, basic layout, design essentials,
approaches to full-page composition;
(2) A hands-on introduction to DTP programs,
including word processing programs (Word for Windows/Word for the
Macintosh); and style-sheet programs (Adobe Indesign for Windows
and the Macintosh). Also, a very brief introduction to graphic
manipulation programs (Adobe Photoshop for Windows and the
Macintosh) and graphic design programs (Illustrator for Windows and the
Macintosh).
The second part of the study-unit (second
semester: Graphics in Print), is an introduction to graphic design
and the software needed for it.
1. Introduction to the subject
a. An introduction to the concepts of pre-press;
b. creating artwork for printing – design and techncial
considerations (file formats, resolution, etc.)
2. Basics of layout
a. The dynamic or freestyle method; b. Concepts
of design; c. Computer created illustration; d. image manipulation;
e. publication production
3. Using Word for Windows and Macintosh to
create simple desktop documents, working with: a. text; b. tables;
c. graphics; d. text and picture boxes; e. screening; f. columns
(etc.)
4. Using a graphics manipulation program
(Adobe Photoshop) to prepare self-generated images, or images from
other sources manipulated to fit the needs of a publication.
5. Using Adobe Indesign (for Windows and
Macintosh):
a. setting up the page; b. basic commands (such
as, i. importing text; ii. Text manipulation - flow, rotation, etc.;
iii. graphics insertion - wrap and flow; iv. lining, boxing and
screening; v. finishing); c. the use of the mouse/keyboard; d.
designing pages in full composition (such as i. the book page; ii.
the magazine page; iii. the newspaper page; iv. Others); e.
utilities and shortcuts
6. Other areas in desktop publishing:
a. colour management;
b. a short introduction to some other
applications related to the subject
i. scanning;
ii. the use of other programs related to the
area.
Part 2 (Graphics in Print)
1. The theoretical background deals with picture
perception, rudimentary basics of graphics representation theory,
graphic file formats, concepts behind the use of visuals within the
printed page (colour/black and white/spot colour distinction noted),
theory of graphic design and concepts pertaining to basic design of
layout for different publications.
2. The applied part of
the unit concerns the use of scanning software, and programs such
as, for ex. Adobe PHOTOSHOP, Adobe ILLUSTRATOR, etc., often also as
inserted in other software like Adobe INDESIGN. The students will be
asked to attempt designs for logos, logotypes, book covers, posters,
magazine page design, etc.
3. Analysing and
creating for the different divisions of design: (a) Corporate
Design, (b) Editorial Design, (c) Packaging, and (d) Advertising.
Bibliography
Bibliography note: Books on desktop
publishing and the technical aspects of graphic design age quickly.
In the main, the following list provides a background to the general
subject, rather than giving actual instruction in the programs used
(with the exception of a few listed books). Other, more up to date
books, will be recommended throughout the study-unit.
Part 1
Andrews, P. (2007). Adobe Photoshop
CS3 A-Z. Oxford, UK: Focal Press.
Bann, D. (1997). The New Print
Production Handbook. London: Little, Brown & Company.
Siebert, L., & Ballard, L. (1992).
Making a Good Layout. Cincinnati: North Light Books.
Part 2
Arntson, A.E. (1998). Graphic Design
Basics (3rd Ed.).
Forth Worth: Harcourt Brace College Publishers.
Cheatham, F. R., Cheatham, J. H., &
Owens, S. H. (1987). Design concepts and applications (2nd Ed.).
London: Prentice Hall.
Cohen, L.S., & Wendling, T.
(1995).Professional Studio Techniques Design Essentials, 2nd
edition. California: Adobe Press.
Heller, S. & Chwast, S. (1988).
Graphic Style: From Victorian to Post-Modern. London: Thames &
Hudson.
Heller, S. & Pomeroy, K. (1997).
Design Literacy: Understanding Graphic Design. New York:
Allworth Press.
Hollis, R. (1994). Graphic Design:
A concise history. London: Thames and Hudson.
Kay, D.C., & Levine, J.R. (1992).
Graphics File Formats. New York: Windcrest/McGraw-Hill.
Korger, H. (1992). Handbook of Type
and Lettering. New York: Design Press.
Oakshott, G. (1994). Complete Guide
to Desktop Publishing. London: Future Business Books.
O’Quinn, D., & LeClair, M. (1996).
Digital Prepress Complete. Indiana: Haydn Books.
Pettersson, R. (1989). Visuals for
Information. New Jersey: Educational Technology Publications.
Pipes, A. (1997). Production for
Graphic Designers (2nd Ed.).
Woodstock: The Overlook Press.
Shushan, R, & Wright, D. (1994).
Desktop Publishing by Design. Washington: Microsoft Press.
Silver, G. A. (1981). Graphic
layout and design. New York: Van Nostrand Reinhold Company.
Swann, A. (1990). Layout Source
Book. Oxford: Phaidon Press.
Swann, A. (1997). The New Graphic
Design School. New York: Van Nostrand Reinhold Company.
Swann, A. (1990). How to understand
and use Design and Layout. Ohio: North Light Books.
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