| Author | L Scerri |
| Abstract | The progressive alarming rise in the incidence and mortality of malignant melanoma in Caucasian populations in recent decades has drawn the attention of health authorities worldwide. The incidence of melanoma in the Maltese Islands has increased by 42% over the last 10 years, whereas mortality rate from melanoma has increased by 93% over the same period. This increase in incidence and mortality has predominantly affected the middle and older age groups, and was significantly more pronounced in males. Major health promotion efforts across the globe have been directed at educating the public to minimize UV exposure, as well as encouraging early detection of melanoma with a view to reducing mortality. The ultimate measure of a successful public impact of such campaigns is the change in public attitude and behaviour, particularly in rebellious younger generations. With this in mind, European countries including Malta have joined forces in launching the Euro-Melanoma Campaign in the year 2000. There are already early indicators that such an intensive multi-national strategy is bearing fruit locally, also thanks to a snowball effect with greater involvement of relevant authorities such as the health promotion department, education authorities, sports bodies and the media. Early positive trends include a perceived greater demand for mole checks, as well as increasing commitment by the health and safety unit and employers in promoting sun protection among outdoor workers. A number of cases of industrial action over a demand for sunscreen provision by outdoor workers were reported. Many sports organizations and schools are requesting children to adopt basic sun protection measures during daytime outdoor activities in spring and summer. The UV index was introduced in the local weather forecast. More campaigning and education is required to reinforce these encouraging positive trends. |
Published in: | |
| Journal | Malta Medical Journal |
| Volume | 15 Issue 1-2/suppl. 2003 |
| Pages | - |
| Date | |
| Link to journal | |
| Key words | melanoma, health campaign, mole, UV Index |